Google Ads Mastery by Vaibhav Dagaur

What's Inside This Training

Google Ads Basics

• What are Google Ads
• SERPs
• Campaign Objectives
• Google Ads Algorithms
• Types of Ads
• What is Intent Based Audience
• Ad Rotation
• Basic Terminology
•  Search & Display Networks

Competitive Analysis

• Why Competitive Analysis
• Finding Competitors
• Secret Tool to Find What’s Working for the Competitors
• Finding Competitor Ads
• Finding Competitor Landing Pages
• Finding Competitor Targeting

Search Ads

• Search Campaigns Setup
• Keyword Planner Tool
• Keyword Match Types
• Manual & Automated Bidding Strategies
• Dynamic Search Ads
• Negative Keywords
•  Writing Ad Copy
• Conversion Tracking
•  Live Case Study & QnA

Display Advertising

• Display Campaign Setup
• Banner ads Vs Responsive Ads
• Affinity Audience
• In Market Audience
• Keyword, Placement & Topic Targeting
• CPC Vs CPM Bid
• Branding Campaigns Using Display Network

Youtube Video Advertising

• Type of Youtube Video Ads
• Video Partners
• Video Ads Bidding Strategies
• Video Ads Targeting
• Sequential Video Ads
• Branding Campaigns Using Youtube Ads

Remarketing

• Setting Up Remarketing Lists Using Google Ads & Analytics Platforms
• Remarketing via Display Ads
• Remarketing via Search Ads
• Remarketing via Video Ads
• Secret Behavioral Remarketing Strategies

Google Shopping Ads

• Product Research for Shopping Ads
• Shopping Campaign Setup
• Finding out Winning Products for Your Ecommerce Store
• Weeding Out Non Performers
• Reading Important Campaign Metrics
• Scaling Winning Products for Higher Profits
• Increasing Average Order Value & ROAS
• Live Case Study & QnA

Conversion Rate Optimisation

• Funnel Tracking Using Analytics
• My Secret Funnel Optimization Hacks
• Landing Page Optimzation
• Keyword Level Optimization
• Device Level Optimization
• Location Based Optimization
• Demographic Optimization
• Lead Generation Funnels
• Ecommerce Funnels